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Of Persuading Your Prospects That
You Can Truly Help Them … Or Is It
Just Making Their Skin Crawl?
Let me lay my cards on the table and show you my hand up front. I really only have one statement to make that I’m going to unpack in what comes after it later on this page. You get to decide if you want to keep reading.
Here’s the statement…
Do you get that?
When it comes to convincing people to buy your product, there are two basic options: you can give your prospects hope or you can seduce them with hype.
Most traditional salesletters are hype-filled pieces of rubbish that are littered with empty promises, over-the-top claims, exaggerated “facts”, head games, and sometimes downright deception.
Honestly, they make people’s skin crawl. People are sick and tired of the marketing games that people play to get the order.
But you will not build a long-term business by filling people’s heads with hype only to disappoint them in the end when they don’t get results from using your product.
Sooner or later (my money is on sooner) people will form an everlasting poor opinion of you and your products and will simply do business with someone else.
Is this something that you want? Short term or Long term success?
Let me give you some examples of “hype-filled” claims…
Lose 20+ pounds of fat from your belly in the next 3 days … no exercise or dieting required!
Earn your first $20,000 in just 48 hours even if you don't have a list or product
Beat the local club pro in your next round of golf with this 1 simple trick that I learned from Tiger Woods!
Pick up the most beautiful girl at the club even if you're the homeliest guy in the room!
Enter your bullet points here..
Worse yet, some “experts” have even told you to prey on desperate people. And they’ve told you exactly what psychological buttons to push to get the sale.
Now if you’re like me, all of that doesn’t sit very well with you. You don’t want to trick people into buying anything from you. You don’t want to use head games just to make a few bucks.
What you want to do is HELP your customers. And you want an effective, high-converting sales letter that genuinely reflects your desire to help others.
And the good news is that you can do exactly that.
Introducing the Hope, Not Hype copywriting course, which shows you a proven system for creating sales letters that really work… no tricks, no “mind control,” no black hat!
The Hope, Not Hype copywriting course is a no-fluff, quick-read curriculum that walks you through ten lessons for creating effective sales letters without resorting to head games, generating more sales with above-board strategies such as using social proof, and using hope (not hype) to boost your conversions … ultimately getting more orders for your business and helping more people who buy your products.
When you download the Hope, Not Hype copywriting course below, you will…
Learn exactly what steps you can take right now to get more prospects by clicking your buy now buttons across your sales letters
Get dozens of tips, ideas, and examples for creating hope-filled sales letters, ditching the hype, and getting more orders with honest, straightforward sales letters that work.
Complete actual "assignments" that will walk you through the steps of creating your own highly effective sales letter that's completely free of all those nasty mind games you've grown to loathe
Enter your bullet points here..
Plus more. See below for the complete details!
For a single sale.
But if you’re interested in getting repeat sales, creating a business that produces orders for the long-haul, building a community of happy customers who come back to you over and over again (and bring other customers with them), then what you’re about to learn is THE best approach to copywriting around. Period. (Plus, you can sleep at night with a clear conscience!)
By using the insights in this course, you can make more money with your business simply by knowing exactly how to create a hope-filled (not hype-filled) salesletter for your product so people buy it and get the results they want. And when you make money helping other people… everybody wins!
So, with that in mind, here’s a sneak peek at the strategy and what all you get inside this course…
If you’ve spent any time learning about copywriting, then you’re probably thinking it’s the headline.
It’s important, but it’s NOT the most important part. And neither is the postscript, the call to action, the opener, the price, or any other part of the salesletter you may have in mind.
If you’re not emphasizing the most important part, then your letter is going to fall flat. And this lesson reveals exactly what is the most important part and how to optimize it for maximum sales because, in doing so, you’ll be telling your prospects exactly what they need to hear in order to say “yes” to your product.
What’s the secret to creating an effective headline? It needs to address these three components:
- The Ideal Customer
- The Ideal Outcome
- The Ideal Time Frame
And inside this lesson you’ll find out how to incorporate these three pieces to create the perfect hope-filled, high-converting headline. You’ll learn how to get attention in a way that causes your prospects to smile instead of cringe. They’ll be happy to read your page instead of happy to click away to some other page!
The primary way to keep attention is by truly connecting with your prospects in a way that they’ve rarely experienced before. That is, you want to provide hope by showing your reader that you understand their challenge and have first-hand experience with successfully overcoming it.
How do you make this “kindred spirit” connection? Answer: by using one of the three surefire openers revealed inside this lesson.
Your sales letter needs to answer that question and reassure your prospect that your product is the “best buy” for them (assuming that it is). If your sales letter doesn’t offer this reassurance, then you run the risk that your prospect is going to click away in search of another hope-filled offer.
Let’s make sure your prospects stay on your page and realize your product is a good fit. That’s why this lesson gives you five ways to keep your prospects on your page and show them your product is the perfect fit for their needs.
But here’s the problem…Your prospect is a little skeptical.
You see, they’ve been down this road before. They’ve had their hopes stirred up before, only to be crushed later. So while they’re feeling hopeful, they’re also hesitant. They’re just not sure if your product can deliver on its main promise.
The solution? You need to prove your claims. You need to show your prospects that others before them who were in the same position as your prospect had the same hopes, and that those hopes were realized. This shows your prospects that their hopes and dreams can be realized too. And this lesson shows you exactly how to do it!
And inside this lesson you’re going to get tips, templates and examples of seven time-tested benefit statements that are sure to generate excitement.
Here are the seven types of benefits your bulleted benefit list ought to include…
- The Quicker Benefit
- The Easier Benefit
- The Better Benefit
- The “Even If” Benefit
- The “Which Have You Overlooked?” Benefit
- The “Surprising” Benefit
- The “Avoid These Mistakes” Benefit
Are you overlooking any of these types? And are you using them the RIGHT way to generate sales? You’ll find out inside this lesson.
By this point in your sales letter, your prospect really wants your product. They’re hopeful that it can solve their problem, help them achieve a goal, or help them better enjoy a hobby.
And yet there’s still that little voice in the back of her head that says, “What if this doesn’t work for me? Then what?”
That’s where a guarantee comes in to reverse the risk and let your prospects buy with confidence. If you want to boost your conversions, then you’re going to want to check out this lesson to discover four surefire ways to create a powerful guarantee that gives your prospects complete confidence that they have nothing to lose and everything to gain by buying your product.
At this point in your sales letter, your prospects are in a very hopeful state. If they leave the sales page now, that feeling is likely going to fade. And once that feeling dissipates, your prospect isn’t likely to remember to come back to your sales page to place their order.
That’s why you’ll want to encourage them to take action now … so they can get started now. The sooner they get started, the sooner your product helps them achieve the desired outcome. Your product moves them from “before” to “after”. That’s why your “call to action” is so important … it gets the product into the prospects’ hands so they can begin using it to get results.
But you can’t insert just any call to action here. You need to create one that encourages people to take action right now, when they’re still feeling hopeful and good about your offer. That’s why this lesson shows you three proven ways to get your prospects clicking your order button.
Your postscript (P.S.) is so important that it’s the second-most read part of your entire sales letter (your headline is the most read part). That’s why you need to create a super-strong P.S. that brings skimmers back into your sales letters, and turns undecided prospects into confident buyers.
Keep in mind that your entire sales letter should focus on helping the customer, and that includes your postscript. Helping the customer realize their hopes is a surefire way to sell more products… no mind games, no trickery, no deception. It’s good for them. It’s good for you.
In this lesson, you’ll discover 5 hope-producing postscript options and how to choose the right one for your product.
All you have to do is copy the sales letter template, fill in the required blanks and tweak it as needed, and then you’ll be ready to start taking orders.
I’ve done most of the work for you in this template … and it’s definitely worth the price you’ll pay for the entire course all by itself. By using this plug-n-play template, you can literally have a sales letter crafted in 30 minutes or less.
As you can see, this is a short course that is jam-packed with meaty content you can use to get more sales without selling out! It’s the best option for “clear conscience copywriting” and building your long-term business on a “know, like and trust” foundation of truth-telling and hope-inspiring sales materials.
It’s only 52 pages long and each lesson is filled with “no-fluff, no-filler” content that shares what you need to know in an “easy-to-understand, easy-to-use style“.
Listen: You CAN get great results from your salesletters while maintaining your integrity and reputation as someone who can be trusted for the long haul. In the end, people are loyal to businesses that deliver when they “underpromise and overdeliver” instead of the other way around! That’s where Hope, Not Hype really shines.
So now you’re wondering… how much is it? That’s the part of this course you’re gonna love the most: the value. Here’s what I mean…
Think about it...
There simply isn’t a way to calculate the worth this course can ultimately be to your long-term business revenue. But what we can agree on is that Hope, Not Hype will certainly pay for itself many times over when you download it and put it to work for your business.
Now, if that doesn’t make the low-cost of Hope, Not Hype “worth it” to you, then simply walk away. Seriously. Don’t buy. Your $17 not spent isn’t going to make that much of a difference to me. But not buying Hope, Not Hype could make a big difference to you and it could prevent you from making a big difference to your customers.
You just need to decide for yourself if you already know everything you need to know about writing sales letters that are fueled by hope instead of filled with hype. Only you know if you’re satisfied with the current status of how well your sales letters convert for repeat business.
This is a great deal, so act now to get your copy of this course at the lowest price possible! Checkout below to get started.
If you’re not absolutely convinced that this course will help you create sales letters that generate more sales, then all you have to do is email me within 30 days for a prompt and cheerful refund.
No hoops, no questions, no quibbles.
I can’t be any fairer than that, so order now risk-free!
- Total payment
- 1xSales Letters That Converts$97-+
All prices in USD